Email Marketing is one of the most powerful marketing tools available to promote a businesses products or services. It can play a pivotal role in creating brand awareness, lead generation, customer engagement, increased sales, and brand ambassadors. By creating email campaigns that interest your potential customers, they will not only open the emails, but they will click on the videos and links that you have strategically placed in the emails to potentially draw them to a sale. Keeping them excited and interested in your products and services is key to email marketing success. If your emails are not being opened or clicked on, then it’s time to rethink your content strategy.